Marketing

IAS

Partnerships

IaS helps companies develop strategic partnerships to help drive business growth, including gaining access to new markets and channels or infrastructure.

Presence

. Brand development
. Website development
. Company logo, design
. Content strategy
. Search engine optimization

Promotion

. Digital advertising
. Social media
. Email newsletters
. Local listings
. Video

Pictures

Creative Design
. Copywriters
. Technical support
. CRM technicians
. Project managers

Digital and social media

Digital and social media is an essential way of engaging with customers and employees. The rapid adoption of social networking, blogs and videos is changing customer expectations of how they want to interact with businesses, non-profits and their governments. Digital and social media tools enable you to enhance your brand, improve customer service and ultimately increase revenues. We have successfully designed, launched and managed digital strategies to achieve business objectives.
Our team has deep knowledge of social media best practices. We have many years of experience partnering with clients to understand and apply the latest technologies to generate success. We help organizations take advantage of social media, mobile and new digital technologies to engage and service customers and employees. We apply and customize our services to the evolution of social media for organizational success – from strategy to execution to monitoring.

The Ideal Approach

In what has become an increasingly connected and consumer-driven market, presenting consumers with a compelling brand experience is an imperative in the success of any business. That’s why we work in partnership with clients to define, refine and polish the elements of their brand and to perfect the brand experience presented to consumers.

We step into each client relationship without preconceptions, prepackaged solutions or a one-size-fits-all mentality. We understand that the needs of every business are unique. That’s why, to provide solutions for companies, we immerse ourselves in a client's business until we understand it inside out.

We’ve got a multitude of skills and a unique multimodal approach to ignite clients' growth objectives. We utilise a 360 model, delving into a client's operating model, target markets, industry dynamics, competitors, clients, success stories and even those which ended in disappointment.

What we Do

It takes a number of elements working in perfect harmony to create a winning brand experience. Through our targeted range of services, and together with our network of exceptional partners, IaS delivers tailored solutions to address each element of a brand experience flawlessly.

When a client works with IaS, we become an extension of its operations. We help shape a bright future for your business by questioning its present. The answers you provide to the questions we ask, combined with our marketing expertise, external perspective, and thorough understanding of your business and industry, allows us to draw a road map for the future of your brand.

Audits of Marketing & Social Media

"We are spending money on social media but we're not sure if we are spending it well? Organizations are really challenged in this area."
Chief Internal Auditor

For a marketing audits we consider:
. Are there clear objectives with related measures?
. Are there controls to deliver the objectives (and avoid any related downside risks)?
. Are the objectives measures being achieved? If not, do the controls need to be adjusted?

A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. An IaS social media audit can help an organization improve its online and offline presence and ultimately profitability.

The importance of creating a social media strategy cannot be understated. Having a clear plan for how your business will use channels like Facebook, Instagram and Twitter significantly increases your chances of success. After you implement your strategy, you need to follow up and make sure everything is going as planned. The best way to do that is with a social media audit.

An IaS social media audit reviews what’s working, what’s failing and what can be improved across your social media channels.