Simran Makkar
Partner FCMG Marketing
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'Optimizing the top line'
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About
Simran is a leading FMCG Marketing Consultant to companies in developed (UK, US, Europe) and developing (India, Russia, Brazil, Mexico, South Africa, Eastern Europe) markets.
She was Strategy Consultant at EY London from 2007-2017 and recently the Global Sector Resident for Consumer Products at EY Global.
Simran has advised FTSE 100 companies including Diageo, Mondelez, Tata, P&G and Pepsi.
Simran offers a global perspective on issues and opportunities relating to bottom line growth through optimizing the top line.
Simran is a leading FMCG Marketing Consultant to companies in developed (UK, US, Europe) and developing (India, Russia, Brazil, Mexico, South Africa, Eastern Europe) markets.
She was Strategy Consultant at EY London from 2007-2017 and recently the Global Sector Resident for Consumer Products at EY Global.
Simran has advised FTSE 100 companies including Diageo, Mondelez, Tata, P&G and Pepsi.
Simran offers a global perspective on issues and opportunities relating to bottom line growth through optimizing the top line.
Expertise
International Market Expansion
Strategic Portfolio Pricing Reviews
AI Marketing
Margin Improvement
Promotional Effectiveness
Marketing Spend Strategy
International Market Expansion
Strategic Portfolio Pricing Reviews
AI Marketing
Margin Improvement
Promotional Effectiveness
Marketing Spend Strategy
Global Experience
Clients include top FTSE 100 companies including Diageo, Mondelez, Tata Global Beverages, P&G, Britvic (Pepsi)
Clients include top FTSE 100 companies including Diageo, Mondelez, Tata Global Beverages, P&G, Britvic (Pepsi)
" The customer of the future is here today and customer engagement, experience and loyalty strategies must incorporate 'Ideal' methods from around the world. Successful strategies need to consider culture, community, the individual, data and 'creative' to deliver outstanding brand value." Simran said. "I like to wrap customers with excitement and engagement."
Education
Harvard University
. Entrepreneurship
Harvard University
. Entrepreneurship
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IaS’s Global Consumer Products team provides advice to consumer companies including beverage, food manufacturing, consumer electronics and apparel. We help businesses convert problems into opportunities.
Our areas of expertise include strategy, marketing optimization, technology enablement, digital transformation, supply chain management, operating models and process optimization.
Our areas of expertise include strategy, marketing optimization, technology enablement, digital transformation, supply chain management, operating models and process optimization.
