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Simran Makkar
​
Partner FCMG Marketing 


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'Optimizing the top line'
​


​➥ FMCG

➥ Developed Markets

➥ Emerging Markets

​
​
➥ Price Optimization

➥ Promotional Effectiveness

➥ AI Analytics

About

​Simran is a leading FMCG Marketing Consultant to companies in developed (UK, US, Europe) and developing (India, Russia, Brazil, Mexico, South Africa, Eastern Europe) markets.

She was Strategy Consultant at EY London from 2007-2017 and recently the Global Sector Resident for Consumer Products at EY Global.

Simran has advised FTSE 100 companies including Diageo, Mondelez, Tata, P&G and Pepsi.

Simran offers a global perspective on issues and opportunities relating to bottom line growth through optimizing the top line.

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Expertise

International Market Expansion

Strategic Portfolio Pricing Reviews

​AI Marketing


Margin Improvement

Promotional Effectiveness
​
Marketing Spend Strategy

Global Experience

​Clients include top FTSE 100 companies including Diageo, Mondelez, Tata Global Beverages, P&G, Britvic (Pepsi)

" The customer of the future is here today and customer engagement, experience and loyalty strategies must incorporate 'Ideal' methods from around the world. Successful strategies need to consider culture, community, the individual, data and 'creative' to deliver outstanding brand value." Simran said. "I like to wrap customers with excitement and engagement."

Education
​
Harvard University
. Entrepreneurship

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IaS’s Global Consumer Products team provides advice to consumer companies including beverage, food manufacturing, consumer electronics and apparel. We help businesses convert problems into opportunities.

Our areas of expertise include strategy, marketing optimization, technology enablement, digital transformation, supply chain management, operating models and process optimization. 

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All the People & Tools You Need to Succeed !

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  • Industries
    • Financial Services
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    • Structured Finance
    • Pension Services
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    • Asset Management
    • Esports Gaming
    • Brokerage
    • Pharma & Healthcare
    • Cannabis
      • Cannabis Sector Risks
  • Assignments
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    • Strategy & M&A
    • AML
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    • Project Management
  • Experts
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    • Bijan Alagheband
    • Basel Anbari
    • Andrea Aimi
    • Wadih Antoun
    • Kapil Arya
    • Katia Barakat
    • Sharon Bauer
    • Mo Bhamra
    • Michael BiZ (Ph.D.)
    • Tim Boucher (CIA)
    • Dan Brennan
    • Chris Caldwell
    • Michael CamilleriI
    • Michael Castro
    • Chiranjib Chatterjee
    • Mumtaz Chaudhary
    • Shaheen Chaudhary
    • Terry Chong
    • James Clayton
    • Sudha Datta
    • Mark Dougherty
    • Warren D'Souza
    • Nabil Eldeh
    • André Fortier
    • Mike Firth
    • Frank Grigg
    • Paul Hedges
    • Andrew Hockin (Compliance)
    • Ken Green
    • Harry Gundy
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    • Mitch Hirshhorn
    • Sumit Jha
      • Sumit Experience
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    • Balveen Kaur
    • Kshitij Kaushal
    • Rohin Khurana
    • Data - Kieng Iv
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    • Mark Levesley
    • Cecily Ma
    • Tom O'Carroll
    • Simran Makkar
    • Sahil Malik
    • Terry Martinuk
    • Ed Mathur
    • David McIntosh
    • Indranil Mitra
    • David O'Marra
    • Arlene Palango
    • Doug Pirie
    • Karthikeyan Raaj
    • Jayanth Rao
    • Andrew Richardson
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    • Martin Seaton
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    • Digital Solutions
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