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Katia Barakat, Managing Director
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Experience
Fully bilingual marketing & communications professional with over 15 years’ experience covering different marketing areas of expertise including advertising, market research, brand management and integrated marcom. International point of view, having worked in Canada and the Middle East and adapted to different market requirements and restrictions. Ability to forge strong relationships and partnerships through excellent interpersonal, communication and management skills. Strong writing & copy writing skills.
Our objective is to offer organizations the most suitable & scaleable marketing/communications solutions, depending on their needs and business growth objectives.
Fully bilingual marketing & communications professional with over 15 years’ experience covering different marketing areas of expertise including advertising, market research, brand management and integrated marcom. International point of view, having worked in Canada and the Middle East and adapted to different market requirements and restrictions. Ability to forge strong relationships and partnerships through excellent interpersonal, communication and management skills. Strong writing & copy writing skills.
Our objective is to offer organizations the most suitable & scaleable marketing/communications solutions, depending on their needs and business growth objectives.
Expertise:
- Integrated marketing: Conceiving and overseeing integrated strategies, from brainstorming to delivery
- Brand building & management
- Project management: Managing budgets, tasks, team, delivery and risks
- Strategic Planning
Katia's story
I have worked on the client side in marketing for many years. Achieving our integrated communication objectives was exhausting because of the back and forth communications between different agencies. With the work being fragmented across different players and with growing brand complexities, getting the job done seamlessly became increasingly difficult and redundant. Furthermore, this seemed to be the prevailing status quo among marketers. And so, the idea of a one-stop marketing solution was born.
The core idea is for our team to work in partnership with clients by acting as an extension of their marketing department or becoming the marketing department. Even when there is work to be done that we don’t offer in-house, we liaise with 3rd party suppliers. This allows the client to work with us on more strategic matters.
Our journey began very simply. We started working from living rooms and cafes and developed into a fully structured business. Today, we are a group of marketers with different skills to put on the table. From building marketing plans to websites, we like to think of ourselves as the client. By always striving to deliver the best solution, we are enhancing both a brand’s image and growth.
We firmly believe that our clients’ successes and achievements will reflect directly on us. We are fortunate to be working with household names and are looking forward to continuing our journey with leading businesses.
Katia Abou-Rizk Barakat
Managing Director
I have worked on the client side in marketing for many years. Achieving our integrated communication objectives was exhausting because of the back and forth communications between different agencies. With the work being fragmented across different players and with growing brand complexities, getting the job done seamlessly became increasingly difficult and redundant. Furthermore, this seemed to be the prevailing status quo among marketers. And so, the idea of a one-stop marketing solution was born.
The core idea is for our team to work in partnership with clients by acting as an extension of their marketing department or becoming the marketing department. Even when there is work to be done that we don’t offer in-house, we liaise with 3rd party suppliers. This allows the client to work with us on more strategic matters.
Our journey began very simply. We started working from living rooms and cafes and developed into a fully structured business. Today, we are a group of marketers with different skills to put on the table. From building marketing plans to websites, we like to think of ourselves as the client. By always striving to deliver the best solution, we are enhancing both a brand’s image and growth.
We firmly believe that our clients’ successes and achievements will reflect directly on us. We are fortunate to be working with household names and are looking forward to continuing our journey with leading businesses.
Katia Abou-Rizk Barakat
Managing Director
