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    • David O'Marra
    • Arlene Palango
    • Doug Pirie
    • Karthikeyan Raaj
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Katia Barakat, Managing Director

. Integrated marketing

​. Marketing & social media audits

. Brand building & management

. Social media strategy and management


. Web Solutions



Experience 
​

Fully bilingual marketing & communications professional with over 15 years’ experience covering different marketing areas of expertise including advertising, market research, brand management and integrated marcom. International point of view, having worked in Canada and the Middle East and adapted to different market requirements and restrictions. Ability to forge strong relationships and partnerships through excellent interpersonal, communication and management skills. Strong writing & copy writing skills.   

Our objective is to offer organizations the most suitable & scaleable marketing/communications solutions, depending on their needs and business growth objectives.

Expertise: 
  • Integrated marketing: Conceiving and overseeing integrated strategies, from brainstorming to delivery 
  • Brand building & management
  • Project management: Managing budgets, tasks, team, delivery and risks 
  • Strategic Planning

Katia's story
I have worked on the client side in marketing for many years. Achieving our integrated communication objectives was exhausting because of the back and forth communications between different agencies. With the work being fragmented across different players and with growing brand complexities, getting the job done seamlessly became increasingly difficult and redundant. Furthermore, this seemed to be the prevailing status quo among marketers. And so, the idea of a one-stop marketing solution was born.

The core idea is for our team to work in partnership with clients by acting as an extension of their marketing department or becoming the marketing department. Even when there is work to be done that we don’t offer in-house, we liaise with 3rd party suppliers. This allows the client to work with us on more strategic matters.

Our journey began very simply. We started working from living rooms and cafes and developed into a fully structured business. Today, we are a group of marketers with different skills to put on the table. From building marketing plans to websites, we like to think of ourselves as the client. By always striving to deliver the best solution, we are enhancing both a brand’s image and growth.
​
We firmly believe that our clients’ successes and achievements will reflect directly on us. We are fortunate to be working with household names and are looking forward to continuing our journey with leading businesses.

​
Katia Abou-Rizk Barakat
Managing Director

Brands we have worked with


Contact Katia
  • Home
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    • Agricultural Pollution
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  • Services
    • Startup to Unicorn
    • Funding Europe
    • Funding India
    • Digital Transformation
    • Digital Strategies
    • IT Asset Management
    • Data Ecosystems
    • Cloud Services
    • Strategic Implementation
    • Virtual Leaders
    • Audit & Accounting
      • Accounting & Financial Reporting
      • Internal Audit Outsourcing
      • Accounting Outsourcing
      • IFRS
      • Transaction Services
    • Risk and Compliance
      • Enterprise Risk
      • Operational Risk
      • Third-party Risk
      • Basel III
      • Corporate Social Responsibility
      • Training
    • Covid/BCP
    • Credit
      • Basel IV
    • AML
      • AML Training
    • Cyber Security
    • Marketing
    • Trading
    • Privacy
    • Change Management
  • Industries
    • Financial Services
    • Capital Markets
    • Structured Finance
    • Pension Services
    • Credit Unions
    • Asset Management
    • Brokerage
    • Corporations
  • Experts
    • Ken Clarke
    • Bijan Alagheband
    • Basel Anbari
    • Andrea Aimi
    • Wadih Antoun
    • Kapil Arya
    • Katia Barakat
    • Sharon Bauer
    • Mo Bhamra
    • Tim Boucher (CIA)
    • Dan Brennan
    • Michael CamilleriI
    • Michael Castro
    • Chiranjib Chatterjee
    • Mumtaz Chaudhary
    • Shaheen Chaudhary
    • Sudha Datta
    • Mark Dougherty
    • Warren D'Souza
    • André Fortier
    • Mike Firth
    • Frank Grigg
    • Paul Hedges
    • Andrew Hockin (Compliance)
    • Ken Green
    • Harry Gundy
    • Jim Harris
    • Mitch Hirshhorn
    • Sumit Jha
      • Sumit Experience
    • Elyan Jabre
    • Balveen Kaur
    • Kshitij Kaushal
    • Rohin Khurana
    • Data - Kieng Iv
    • Ron Kusano
    • Rebecca Lai
    • Mark Levesley
    • Cecily Ma
    • Tom O'Carroll
    • Simran Makkar
    • Sahil Malik
    • Terry Martinuk
    • Ed Mathur
    • David McIntosh
    • Indranil Mitra
    • David O'Marra
    • Arlene Palango
    • Doug Pirie
    • Karthikeyan Raaj
    • Jayanth Rao
    • David Rose
    • Dhritiman Roy
    • Nandini Roy
    • Dhruv Sachdev
    • Dominic Vogel
    • Bing Wang
    • Terence Yhip
    • Digital Solutions
  • Careers
  • Privacy Policy
  • Disclaimer