MBA with over 20 years experience leading strategic business growth and issue resolution initiatives within retail banking, mortgage, insurance, financial planning and wealth sectors. Strong strategic and business model innovation focus, further enhanced by Prosci change management certification.
Recent consulting experience with FSRA (Ontario’s new non-securities financial services regulator) within the mortgage brokering and life insurance distribution sectors. Highly effective at dealing with sensitive and difficult discussions with all stakeholders at all levels, internal and external (Executive, HQ, field, sales leaders, customers, regulators, etc). Ability to identify actual root causes at the onset and to engage with stakeholders throughout in a manner that leads to successful implementation of actionable strategies.
Work Highlights: Corporate Strategic Planning (Growth / Risk): identified, assessed, researched and presented “big idea” business growth, as well as operational risk resolution plans including those with external product partners Sales Enablement: evolved sales and advice culture, and operationalized marketing, sales and advice processes leading to double digit growth within retail banking Product Management: transformed pricing strategy and expanded product line to address lack of competitiveness within the mortgage business - reversed market share trend and restored commissioned sales force engagement and success Distribution Innovation: created a new, regulatory compliant insurance distribution channel, broadly lauded as an innovative solution for business growth within a highly regulated sector Sales and Advice Processes: defined and created an ideal client experience for the retirement life event, along with the corresponding end-to-end financial planning based sales process (including the development of all client and advisor materials, training and a client survey), with sales more than doubling for advisors who employed it Corporate Social Responsibility: created and implemented a solution for a voluntary code of conduct established with government as an alternative to regulation, while building strategic, publicly supportive community and stakeholders partnerships M&A: assessed strategic alignment and led target company due diligence project team (insurance)
Experience
. Consultant - Insurance and Mortgage Brokering Sectors - Financial Services Regulatory Authority (FSRA) Jul 2018 – Nov 2018
. Director, Insurance Marketing - Edward Jones Feb 2016 – Sep 2017 At Edward Jones, Amalia was responsible for all aspects of the Canadian business including shelf and carrier relationship management, in field estate planning specialists who worked with advisors, head office product and training team, etc. Risk elements included identifying internal operational risks, regulatory planning and compliance related in particular to suitability and supervision.
. Head, Wealth Management Relationships & Retirement Strategies - RBC Insurance Apr 2014 – Jan 2016 RBC Insurance (manufacturer, distributor) is involved in P&C, life and living benefits, wealth investment solutions and group (sold through career, 3rd party broker and call centre channels). Amalia's prior RBC bank work also involved authorized creditor insurance sold in bank branches and by commissioned mortgage specialists.
. Head, Retirement (Client) Strategies, Financial Planning and Mutual Fund Distribution - RBC Mar 2008 – Apr 2014
. Head, Strategy and Innovation, Bank Insurance Distribution - RBC Insurance May 2004 – Mar 2008
. RBC Senior Director , Residential Mortgages Jan 2001 – May 2004 Senior Manager Community Development and Client Segment Manager 1997 – 2001
Education . Schulich School of Business - Master of Business Administration - MBA . York University - BA
